I’ve done hundreds of eClips interviews, but last week I had an experience unlike any other. I was talking with Chester Elton, appreciation expert and author of the book Orange Revolution. I asked one question and the guy talked for 38 minutes! The good thing was, I didn’t dare interrupt because the story was so interesting. Although I am a big fan of short, pithy video clips, I am posting the full, long-form here for your listening pleasure because I think you will enjoy it too. Highlights from his clip:
- Narrates the evolution of strategy of his products/brand in a personal and compelling manner.
- Offers tips on what his group has learned about the power of appreciation.
- Shares humorous parts of his journey.