For those who argue entrepreneurs have to be born, they haven’t met Christina Marchuska, a Cornell grad recently featured on CBSNEWS.com. Christina was pushed out of Wall Street by hard economic times, and found her “inner entrepreneur” when she started designing and producing her own fashion line, c. marchuska.
We captured Christina on eClips when she was a panelist talking about sustainable design at the 2010 Entrepreneurship@Cornell annual Celebration.
What I find fascinating about Christina’s pathway is that she did not set out to be an entrepreneur, in fact she travelled in the opposite direction. To top it off, she also did not have any background in design. That didn’t stop her. Instead, she focused on making the business side of things work, combining two interests of hers: fashion and the environment.
Maybe starting with the business first instead of the creative process makes the real difference?