The Failing Endowment

The Failing Endowment was established by Elizabeth Failing and her son, Bruce F. Failing, Jr. in honor of Bruce F. Failing Sr., following his passing in 1989. The Failing Endowment has changed the face of entrepreneurship education at Cornell, by establishing a permanent professorship focused on entrepreneurship in the Applied Economics and Management Department and a generous endowment that not only supports the teaching of a variety of entrepreneurship classes but has also provided seed funding for research projects, student internships and many teaching innovations, including eClips.


Bruce Failing, Sr.

Mr. Failing was founder and president of Electric Retailing Systems International, an advertising concern established in 1971 to place advertisements on supermarket shopping carts. In the early years of his business, Mr. Failing developed a close relationship with Dr. Wendell Earle, a Marketing Professor who established the Food Industry Management program at Cornell. Earlier, Mr. Failing had operated a chain of dry cleaning stores, was executive director of the Long Island Duck Association and marketing director of a Boston-based meatpacking company.


Bruce Failing, Jr.

Bruce F. Failing, Jr has carried on the entrepreneurial tradition of his father. As an entrepreneur, venture investor and turnaround specialist, he has succeeded in the areas of technology, media and consumer packaged goods. Over distinguished career, Mr. Failing has acted as CEO, founder, investor and/or board member of numerous growth companies, resulting in an IRR of over 59%. Prior to founding Alerion Partners, Mr. Failing led investments in Productivity Solutions Inc., Actmedia, Lamaze Publishing Company, Newborn Channel, Tone Brothers Spice Company and ERS International. Mr. Failing is currently a board member of ScentAir Technologies, Inc. and SignStorey, Inc. Mr. Failing received an M.B.A. from Harvard Business School and a B.A. from Tufts University.